Clothing & Apparel for the sober and the sober-curious
Everyday Streetwear for People Who Make the Impossible Routine.
Celebrate Sober Culture & Community
Shadow & Light Collection
In order to live in our light, we must be intimate with our shadow. Our Shadow & Light collection promotes the practice of self-inquiry, mindfulness, and connection.
YOUR CITY. YOUR YEAR. YOUR SHIRT.
Sober Collective Collection
Wear your pride with personalizable shirts that celebrate the connection between your recovery journey and the community that made it possible.
PORTLAND, OR
ROSE CITY SOBER COLLECTIVE
SEATTLE, WA
RAIN CITY SOBER COLLECTIVE
MINNEAPOLIS-ST. PAUL, MN
TWIN CITY SOBER COLLECTIVE
NEW ORLEANS, LA
CRESCENT CITY SOBER COLLECTIVE
Sober Collective Collections On Etsy
Portland, OR
Seattle, WA
Minneapolis-St.Paul, MN
New Orleans, LA
Join the Street Team
NEW CITIES. NEW DROPS. NO NOISE.
Our Story
Two Brothers. Different Paths. One Vision.
Stand Up Eight was started by Jon & Chris Montes, two brothers in recovery.We took different roads to get here. Different paths that arrived at the same destination, and we couldn't have done it without our hometown sober communities of Portland, OR, and New Orleans, LA.Somewhere along the way, supporting each other's recovery became an idea: if our commitment to sobriety is so important in our lives, what if we made a way to wear this commitment the way people wear their city, their team, and their pride? Non-judgmental, nothing clinical or preachy. Just good design and high-quality apparel that show the world we're here, we're committed to this way of life, and there are a lot more of us than you think.Our name comes from an old proverb: fall down seven times, stand up eight. We know first-hand that recovery isn't a straight line. Recovery is not about how many day-ones you've had; it's a commitment we make new every morning, and wearing it is one way we remind ourselves and each other that we're still standing.If you're in recovery, sober-curious, or want to express your support for the sober community, you're in the right place, and we're glad you're here.— Jon & Chris Montes, founders
A Note on Conscious Commerce
Our apparel lines are designed by humans and printed on high-quality materials made to enrich your life, mindset, and experience for years to come.We print in small batches and on demand so we can deliver high-quality products tailored to your city and your story without leaving a warehouse full of leftovers.We’re always finding ways to reduce, shift to materials that are aligned with our values, and grow through learning.
© 2026 Parish & Pennant Clothing Co.